The Severity of COVID-19 and Firm Market Value: How Does It Affect Firm?

This paper is prompted by the lack of relevant studies on implication dangerous infections contagious diseases caused Coronaviruses in firms Indonesia. Therefore, purpose this study to examine effect severity Covid-19 infection market value firms. Research firm presented based quarterly information Indonesian listed By employing a generalized least squares approach, concluded that has resulted significant decline Further findings regarding cash holdings suggest substantial reserves can mitigate adverse effects acting as cushion absorb shocks. The outcomes research complement prevailing literature and provide considerations for both theoretical practical applications.